Moncler unveils Warmer Together, its new global campaign featuring for the first time Al Pacino and Robert De Niro, Hollywood icons bound by a profound and lasting friendship. A cinematic encounter that celebrates connection, shared warmth, and the human bond that transcends the elements.
For over seventy years, Moncler has embodied warmth, protection, and performance. Founded in 1952 to protect mountaineers and alpine workers from extreme cold, the brand has continuously evolved, redefining warmth as something that begins within.
“For decades, Moncler has been associated with winter and down jackets, but I have always believed it represents something deeper: love and togetherness. These values have guided everything we’ve done for over seventy years. Emotion and human connection are the common thread running through every product and every campaign,” says Remo Ruffini, Chairman and CEO of Moncler.
Photographed in New York by portrait master Platon, the campaign unfolds through a series of black-and-white images and short films exploring five themes: Friendship, Respect, Connection, Trust, and Warmth. The bond between the two actors feels genuine, magnetic, and deeply human.
“Warmth has never been about what’s on the outside. It’s always been about what happens within,” says Robert De Niro. Al Pacino adds, “Friendship is the greatest thing you can have. Friends, people who share your world. There’s a natural trust. And an understanding of life.”
In the campaign, Robert De Niro wears the iconic Maya 70 jacket, crafted from recycled longue saison nylon, a modern interpretation of the legendary down piece rooted in Moncler’s mountain heritage.
Also debuting is the new Bretagne jacket, a short hooded silhouette offering exceptional protection against the elements. Designed to provide warmth and freedom of movement in an enveloping shape, the Bretagne is a versatile piece perfectly suited to urban living.