The Row

The Row: The Pinnacle of Modern Minimalism
A Philosophy of Uncompromising Quality
Established in 2006, The Row takes its name from London’s historic Savile Row, signaling a foundational dedication to the art of bespoke tailoring. The brand has firmly established itself as the global standard for "Quiet Luxury," consciously eschewing visible logos to focus entirely on exceptional fabrics and precise cuts. This anonymous approach places the emphasis solely on the wearer, creating a sense of ease, intelligence, and confidence that is felt rather than displayed.
Mastery of Fabric and Form
The Row is defined by its meticulous attention to detail and materiality. The collections explore the strength of simplistic shapes, utilizing double-faced cashmere, fluid silks, and fine wools to create silhouettes that are at once architectural and relaxed. With a signature palette of black, white, cream, and navy, the garments are designed to function as a modular uniform. Each piece—from their oversized coats to their impeccable shirting—transcends seasonal trends to become a permanent fixture in a sophisticated wardrobe.
Invest in Timeless Sophistication
At Minox Boutique, we present a carefully sourced edit of The Row’s essential pieces. Whether you are seeking the structural perfection of their tailoring or the tactile luxury of their leather goods, our selection offers an opportunity to invest in garments of enduring value. Experience the highest level of American luxury and the subtle power of restraint through our exclusive collection.