EVERYONE IS WEARING THIS BRAND ON INSTAGRAM

If you’ve scrolled through instagram lately, you’ve probably come across heart logo sweaters and cardigans everywhere. They are the creation of French designer Alexandre Matiussi and his now much coveted label, AMI Paris.
The new brand on everyone’s wishlist, has been taking over the social platform with everyone from celebrities to influencers, wearing its iconic logo knitwear.
According to Matiussi, AMI Paris stands for friendship and authenticity, but we think it’s also become a symbol of status and style.