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Campaign Nov 01, 2024

Find Your Handbag Tribe

by Wilford Zhang

A handbag is one of those sacred items we choose based on personal taste and lifestyle, and it has to work in harmony with the way we like to live. Some of us prefer the ludicrously capacious, others prefer the small and ornamental, which bids the question: which tribe do you belong to?

 

1. The Curator

Members of this tribe appreciate exquisitely made, muted accessories that don’t shout about their provenance, but rather whisper a low-key – but undeniably high-end – unfussiness. Artful tailoring and achingly chic trench coats form the backbone of their wardrobes.

SAVETTE

Slim Symmetry Pochette

SAVETTE

Symmetry Pochette

 

2. The pop-fashion girl

this tribe’s main source of income is from showing other teens how to nail Mob Wife hair at home. Hands-free and Gen-Z, she prefers cross-body micro-minis by the likes of Marni and Chloé – because why crumble under the weight of life’s essentials when you can leave everything at home?

MARNI

Tropical Micro Bag

CHLOÉ

Small Tess Bag

 

3. The One That’s Good At Everything

Members of this tribe have cracked the code of the capsule wardrobe. From the relaxed blazer thrown over her shoulders to minimalist and sensibly sized bag on her arm, everything she owns is pragmatic, trend-resistant and works for the 9-5 but out-of-office and around the clock too.

ANINE BING

Clasp Bag

MAISAON MARGIELLA

Glam Slam Bag

 

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