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Campaign Oct 05, 2022

A GOOD TIME WITH GANNI

by Aurora

Explore the FW22 collection inspired by 90’s P.J.Harvey and Bjork.

 

An iconic live music venue, a trailblazing singer, sequins, leather and good vibes: that is GANNI’s formula for a successful collection presentation. Set in the famous Vega music venue, in Copenhagen, the FW22 collection was showcased in the form of a video/performance, led by Danish musician Jada.

 

 

With the stage set for a good time, GANNI brought back the 90’s music scene essence, with indirect influences from iconic performers. The brand’s classic “happy” tshirts, big collars and chunky boots were all part of the party and accompanied by sequin co-ords, bows, cozy knits and improbable combinations.

“Music has always been my biggest inspiration and lately I’ve been listening to a lot of early 90s Björk and PJ Harvey,” says Ditte Reffstrup, Creative Director of GANNI.”Their laidback feminine but totally badass jump-around-the-room energy and style is similar to GANNI, super feminine but full of power and confidence, and this collection channels that early-90s spirit.”

 

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